ZuluQ: How can you help me develop my logo ?
June 29, 2008
Q: I am in process of developing my logo. How can you help?"
Zulu says:
I work with businesses on the strategic side as well as the creative and implementation side of things.
What does this mean? I help businesses establish what their corporate identity should be and how it will reflect their business, products and services - and come up with a clearly defined brief and plan so that you can then take the next step of working with a Graphic Design professional.
Because this is your business and investment - it’s YOU that need to clearly define what your logo and corporate identity should be - NOT the graphic designer’s.
Zulu helps translate your NOTIONS into reality and because of the knowledge and experience we have with working with all sorts of designers through the processes of production - we also act on behalf of the designer to get the brief and scope established so that they can get on with what they do best - DESIGNING.
You can check out the MANY examples of this on the Corporate Identity Page and see the results and case studies in Zulu’s Client Gallery . The case studies that help further define and describe this process.
ZuluQ: Should we align our brand to a parent company?
June 29, 2008
Q: " We are a distributor and have a parent company, we are looking at our logo. Should we align ourselves with them in terms of colour and brand or develop our own?"
Zulu Says:
You need to look at your overall strategy for YOUR business in order to make those decisions.
You may end up distributing products for other companies or different ranges of products - to align yourself too closely to one parent company could be disadvantageous to you and the future growth capacity of your business.
Also consider that your LOGOS will sometimes sit side by side - or perhaps your logo would appear in support of the parent company at times. If they look too similar - it may create some confusion.
I suggest a formal review of your business in relation to your key stakeholder relationships, brands and products in order to make this kind of decision. Being clear on how it all relates will give you more control and confidence about making that critical decision.
ZuluQ: Do I need a logo?
June 29, 2008
Q: Does every business need a logo?
Zulu says:
Do you understand what at logo is and how it will help to differentiate your business and products from ALL that is out there competing for attention?
Having a logo is only PART of your corporate identity which makes up the FACE of your business.
Let’s look at the elements that make up a LOGO
For example: In the case of Zulu’s Logo
- The doll is the icon
- The Zulu text is an icon
- The the name of my business is an element also
- In its entirety - they represent Zulu’s logo
The business name on its own is a version of the Zulu Logo that is used and applied independant of the doll icon . I refer to this as a SUB LOGO and have strict controls over where and how I use and represent both of these elements. The sub logo has ICONIC elements to it ( the ZULU bit)
Many companies choose not to develop and ICON in preferece to just the business or product name. However its HOW you do this and represent it that BECOMES your logo.
The question really is then - does a business or product need an ICON… the answer is - not really. It’s completely up to you.
Just remember - CONSISTENCY is the KEY when you are applying your LOGO, managing and developing your corporate identity.
Have a look at the logos Zulu has created and also read more about developing corporate identity.
Sue Liu presents on Developing Corporate Identity - please contact Sue for further information.
