ZuluQ: Should we align our brand to a parent company?

June 29, 2008

Q: " We are a distributor and have a parent company, we are looking at our logo. Should we align ourselves with them in terms of colour and brand or develop our own?"

Zulu Says:

You need to look at your overall strategy for YOUR business in order to make those decisions.

You may end up distributing products for other companies or different ranges of products - to align yourself too closely to one parent company could be disadvantageous to you and the future growth capacity of your business.

Also consider that your LOGOS will sometimes sit side by side - or perhaps your logo would appear in support of the parent company at times. If they look too similar - it may create some confusion.

I suggest a formal review of your business in relation to your key stakeholder relationships, brands and products in order to make this kind of decision. Being clear on how it all relates will give you more control and confidence about making that critical decision.

Filed Under Ask Zulu a Q:, Business Advice, Power Plug-in Network, Zulu's view

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One Response to “ZuluQ: Should we align our brand to a parent company?”

  1. » ZuluQ:should we align our brand to a parent company? on June 29th, 2008 1:40 pm

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