Zulu’s Campaign to STOP advertising ISP and “Freemail” in your email

June 27, 2008

I’ve just finished entering email addresses from businesses into my database and a staggering 60% of these businesses are still advertising their ISP or freemail accounts and NOT their business!

STOP IT!!!

The likes of Telcos and "FREEMAIL" services don’t need anymore promotion - it’s your business that does!

Here are some examples of ISP and freemail account emails:

  • kevin@hotmail
  • kevin@gmail
  • kevin@telstra
  • kevin@iprimus

You will present a far more professional image by making this simple change - it will reinforce to you your customers and associates that you do MEAN BUSINESS.

kevin@yourbusiness.com.au is MUCH better!

  • Using a hotmail or gmail account indicates hestiancy, lack of permanence or committment to your business.
  • If you have a domain name (website address)- there is NO excuse to not have your email address consistent with your domain. You should be offered at least 5 mailbox accounts with your hosting - some package even offer up to 100!
  • If you don’t yet have a domain name registered for your business- you can register a .com.au domain for as little as $35.00 for two years.
  • I’ve found hosting for around $4 a month that provides plenty of server space and more mailboxes than you’ll ever need.
  • Setting up your email to be received at home in your inbox is so easy - and you’ll also have webmail access.
  • All of these costs are tax deductible as it’s part of the operation of your business

Taking this next small step in your business will make you look and feel so much more professional and it’s part of getting serious about your business.

WHAT ARE YOU WAITING FOR????

Here are some tips about getting creative with your email addresses:


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